{"title":"ARETÉ","description":"\u003cdiv class=\"TypographyPresentation TypographyPresentation--medium RichText3-paragraph--withVSpacingNormal RichText3-paragraph HighlightSol HighlightSol--buildingBlock\"\u003e\u003cstrong\u003eARETÉ — The Evolution of Scalp Spa \u0026amp; Hair Wellness\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"TypographyPresentation TypographyPresentation--medium RichText3-paragraph--withVSpacingNormal RichText3-paragraph HighlightSol HighlightSol--buildingBlock\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"TypographyPresentation TypographyPresentation--medium RichText3-paragraph--withVSpacingNormal RichText3-paragraph HighlightSol HighlightSol--buildingBlock\"\u003e\u003cstrong\u003eClean • Conscious • Transformative\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"TypographyPresentation TypographyPresentation--medium RichText3-paragraph--withVSpacingNormal RichText3-paragraph HighlightSol HighlightSol--buildingBlock\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"TypographyPresentation TypographyPresentation--medium RichText3-paragraph--withVSpacingNormal RichText3-paragraph HighlightSol HighlightSol--buildingBlock\"\u003eAt Pure Headspa, we believe true beauty begins at the root. That’s why we’ve introduced \u003cstrong\u003eARETÉ\u003c\/strong\u003e — a consciously crafted collection designed to elevate scalp health, hair vitality, and professional performance to their highest potential.\u003c\/div\u003e\n\u003cdiv class=\"TypographyPresentation TypographyPresentation--medium RichText3-paragraph--withVSpacingNormal RichText3-paragraph HighlightSol HighlightSol--buildingBlock\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"TypographyPresentation TypographyPresentation--medium RichText3-paragraph--withVSpacingNormal RichText3-paragraph HighlightSol HighlightSol--buildingBlock\"\u003eMore than a product line, ARETÉ is a philosophy rooted in intentional formulation and holistic science. Each formula supports long-term scalp balance, healthy growth cycles, strength, shine, and movement — delivering professional results through a luxurious sensory experience.\u003c\/div\u003e\n\u003cdiv class=\"TypographyPresentation TypographyPresentation--medium RichText3-paragraph--withVSpacingNormal RichText3-paragraph HighlightSol HighlightSol--buildingBlock\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"TypographyPresentation TypographyPresentation--medium RichText3-paragraph--withVSpacingNormal RichText3-paragraph HighlightSol HighlightSol--buildingBlock\"\u003eIn our Scalp Spa rituals, ARETÉ works synergistically with our techniques to detoxify, nourish, and restore. At home, it continues the ritual, helping maintain your scalp’s optimal environment and your hair’s future health — not just its appearance today.\u003c\/div\u003e\n\u003cdiv class=\"TypographyPresentation TypographyPresentation--medium RichText3-paragraph--withVSpacingNormal RichText3-paragraph HighlightSol HighlightSol--buildingBlock\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"TypographyPresentation TypographyPresentation--medium RichText3-paragraph--withVSpacingNormal RichText3-paragraph HighlightSol HighlightSol--buildingBlock\"\u003e\u003cstrong\u003eThis is intentional hair care, created for transformation from the inside out.\u003c\/strong\u003e\u003c\/div\u003e","products":[{"product_id":"arete-daily-rituals-conditioning-creme","title":"Areté Daily Rituals Conditioning Crème","description":"\u003cp\u003e\u003cspan\u003eInspired by ancient beauty and wellness traditions, our \u003cstrong\u003eARETÉ Daily Rituals Conditioning Créme\u003c\/strong\u003e harnesses a nutritive blend of botanicals and plant butters to infuse the hair and scalp with daily moisture, strength and protection. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWild Velvet Flower delivers hydration, shine and strength while ethically sourced Cupuaçu plant butter nourishes the hair, preventing split ends and breakage.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 7.4oz\u003c\/p\u003e","brand":"Pure Head Spa","offers":[{"title":"Default Title","offer_id":50797963182365,"sku":null,"price":39.9,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0739\/0412\/8285\/files\/Arete-Daily-Rituals-Conditioning-Cream-Stylized.jpg?v=1772478771"},{"product_id":"arete-detoxifying-herbal-hair-wash","title":"Areté Detoxifying Herbal Hair Wash","description":"\u003cp\u003e\u003cspan\u003eA rise from the ashes, \u003cstrong\u003eARETÉ\u003c\/strong\u003e \u003cstrong\u003eDetoxifying Herbal Hair Wash\u003c\/strong\u003e creates a clean state of hair, scalp and mind with a powerful combination of Earthly elements, old world tradition and invigorating essential oils that will have you feeling reborn. Icelandic Volcanic Ash, rich in minerals and antioxidants, draws out impurities and regulates oil production. Organic Sage Hydrolate and Fermented Apple Cider Vinegar boast a high nutrient delivery to the scalp, promoting a healthy microbiome.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 7.4oz\u003c\/p\u003e","brand":"Pure Head Spa","offers":[{"title":"Default Title","offer_id":50797979697437,"sku":null,"price":39.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0739\/0412\/8285\/files\/Arete_Detox_Herbal_Hair_Wash.png?v=1772478106"},{"product_id":"arete-heal-hydrate-hair-wash","title":"Areté Heal \u0026 Hydrate Hair Wash","description":"\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eARETÉ\u003c\/strong\u003e \u003cstrong\u003eHeal \u0026amp; Hydrate Hair Wash \u003c\/strong\u003euses a delicate, yet effective pairing of plant-based surfactants and curative botanicals to deliver a hair healing cleanse with\u003c\/span\u003e\u003cspan\u003e feather-like softness and strength. The key to the formula, French Carob Seed, contains amino acids that penetrate the cuticle and mimic hairs’ keratin structure, resulting in remarkably resilient hair, less prone to breakage and split end formation.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 7.4oz\u003c\/p\u003e","brand":"Pure Head Spa","offers":[{"title":"Default Title","offer_id":50797988577565,"sku":null,"price":39.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0739\/0412\/8285\/files\/Arete-Heal_Hydrate-Hair-Wash-Retail-Stylized.jpg?v=1772479911"},{"product_id":"arete-heal-hydrate-conditioning-creme","title":"Areté Heal \u0026 Hydrate Conditioning Crème","description":"\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eARETÉ\u003c\/strong\u003e \u003cstrong\u003eHeal \u0026amp; Hydrate Conditioning Créme\u003c\/strong\u003e\u003c\/span\u003e\u003cspan\u003e enriches the hair with feather-like softness and strength through a curative collection of hair healing botanicals and plant butters. The key to the formula, French Carob Seed, contains amino acids that penetrate the cuticle and mimic the hairs’ keratin structure, resulting in remarkably resilient hair, less prone to breakage and split end formation.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 5.8oz\u003c\/p\u003e","brand":"Pure Head Spa","offers":[{"title":"Default Title","offer_id":50798000177437,"sku":null,"price":39.9,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0739\/0412\/8285\/files\/AreteHeal_HydrateConditioningCreme_780c2da8-1dee-499b-a052-99abbec9e10b.webp?v=1772469554"},{"product_id":"arete-botanical-bond-hair-repair-masque","title":"Areté Botanical Bond Hair Repair Masque","description":"\u003cp\u003eRestore your hair's structural integrity with \u003cstrong\u003eAreté Botanical Bond Hair Repair Masque\u003c\/strong\u003e, a sophisticated blend of cutting-edge plant science and time-honored repair techniques. \u003cstrong\u003eFormulated with PROPLEX™—a proprietary, plant-derived complex sourced from apples and vegetables—this deep conditioning treatment works to reconstruct compromised hair fibers and restore ionic bonds.\u003c\/strong\u003e The result is visibly stronger, more resilient hair with enhanced elasticity and luminosity. Experience the convergence of sustainable innovation and proven botanical remedies in one transformative masque.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e\u003cspan\u003e 5.8oz\u003c\/span\u003e\u003c\/p\u003e","brand":"Pure Head Spa","offers":[{"title":"Default Title","offer_id":50798004175133,"sku":null,"price":47.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0739\/0412\/8285\/files\/Arete-Botanical-Bond-Hair-Repair-Masque-Retail-Stylized.jpg?v=1772478735"},{"product_id":"micro-exfoliating-scalp-treatment-masque","title":"Areté Micro-Exfoliating Scalp Treatment Masque","description":"\u003cp\u003e\u003cspan\u003eInspired by the serenity and depth of the forest edge, our \u003cstrong\u003eMicro-Exfoliating Scalp Treatment\u003c\/strong\u003e harnesses the power and strength of various trees, stones and mycelium to reveal a balanced scalp biome at the root. Upcycled Bamboo gently decongests the follicle, promoting healthy hair growth and White Willow Bark helps dissolve and remove scalp buildup.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 5.3oz\u003c\/p\u003e","brand":"Pure Head Spa","offers":[{"title":"Default Title","offer_id":50798025179421,"sku":null,"price":43.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0739\/0412\/8285\/files\/Untitled_design-2.webp?v=1772478598"},{"product_id":"arete-smooth-form-styling-creme","title":"Areté Smooth Form Styling Crème","description":"\u003cp\u003e\u003cstrong\u003eARETÉ Smooth Form Styling Crème\u003c\/strong\u003e\u003cspan\u003e is a universal styler that softly shapes, conditions and smooths strands to achieve any hairstyle — sleek or textured. An alchemy of botanical butters and light, restorative oils delivers moisture, humidity resistance and frizz control to even the most dull, lifeless hair. A culmination of nature and science, Lemon Protein is a new, innovative take on a traditional ingredient that enhances shine and offers heat protection.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eHold:\u003c\/strong\u003e 1\/5\u003cstrong\u003e | Finish: \u003c\/strong\u003e2\/5\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 3.8oz\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e","brand":"Pure Head Spa","offers":[{"title":"Default Title","offer_id":50798040383773,"sku":null,"price":41.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0739\/0412\/8285\/files\/Arete-Smooth-Form-Styling-Cream-Stylized.jpg?v=1772478225"},{"product_id":"arete-styling-hair-polish","title":"Areté Styling Hair Polish","description":"\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eARETÉ\u003c\/strong\u003e \u003cstrong\u003eStyling Hair Polish\u003c\/strong\u003e is an aromatic, weightless styling serum that softens and smooths the cuticle for stress-free styling from start to finish. 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Ancient Rome cherished Golden Apricot Oil for its healing properties; today, it tames frizz and flyaways and provides resistance to humidity.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eHold:\u003c\/strong\u003e 2.5\/5\u003cstrong\u003e | Finish: \u003c\/strong\u003e2\/5\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 3.9oz\u003c\/p\u003e","brand":"Pure Head Spa","offers":[{"title":"Default Title","offer_id":50987073863965,"sku":null,"price":39.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0739\/0412\/8285\/files\/Arete_Curl_Contour_Texture_Spray.jpg?v=1772478318"},{"product_id":"arete-full-focus-finishing-spray","title":"Areté Full Focus Finishing Spray","description":"\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eARETÉ Full Focus Hair Spray\u003c\/strong\u003e is a sheer finishing hairspray that delivers a strong, buildable hold and a natural finish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"\u003e\n\u003cb\u003e\u003cspan\u003eHold:\u003c\/span\u003e\u003c\/b\u003e\u003cspan\u003e 4\/5\u003c\/span\u003e\u003cb\u003e\u003cspan\u003e | Finish: \u003c\/span\u003e\u003c\/b\u003e\u003cspan\u003e1\/5\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 8 fl oz\u003cbr\u003e\u003cbr\u003e\u003cem\u003eARETÉ aerosols are a refined expression of conscious, clean innovation -\u003cspan\u003e \u003c\/span\u003eformulated without butane, isobutane, propane, or other common irritants. 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