The beauty industry has been my passion for more than 28 years. Over time, I’ve experienced both an industry and personal evolution - one I found I could no longer ignore. 

The majority of product lines offered in salons and at retail in the United States contain numerous harmful, noxious, and toxic chemicals with a high percentage of ingredients  formulated in them, banned across Europe and elsewhere in the world. This was no longer okay with me. 

While historically, I have used a number of these product lines with good results, I could no longer, in good conscience, continue doing so, knowing I could be contributing to impacting the health of my clients, my family, and myself. 

I was aware that clean-beauty product lines existed and were used across Europe, so in 2016, I began my research and committed to bringing them here to Southeastern Massachusetts. At the time, alll I had heard locally and qualitatively was that clean, organic beauty products, while much healthier and sustainable as alternatives, did not produce comparable, lasting results when compared to the chemically-laden product lines used in salons across the US. Thus began my extended search for an unparalleled product line that was safe, effective and sustainably produced. There had to be a better solution. My clients deserved clean beauty, and I deserved to work in a clean, healthy environment! I was committed to learning more, and becoming a holistic headspa owner. This, in a nutshell, is how Pure Headspa was born -  a spa-like salon with the highest standards, committed to clean, healthy excellence.

 

About Oway

My extensive research revealed the first of, now, several organic product lines we offer at Pure Headspa. Oway, (short for Organic Way), is the world’s first professional organic hair color, care and styling line with biodynamic* organic and fair trade ingredients, committed to sustainability. Oway chemists hand-select all ingredients and develop the highest quality formulations that achieve the long-lasting, unparalleled results I was committing to offering all Pure Headspa clients. In addition to our clients experiencing incredible results, many have also improved the texture and health of what had been chemically compromised hair.

I am now committed to increasing awareness around clean beauty and I’m driven, not only to help more clients, but to also help other stylists transform their space into clean, headspa professional experiences. 

We invite you to schedule a consultation for an assessment and to learn how we can help you restore the natural beauty of your hair.

We look forward to helping you on your journey for healthier, more beautiful hair.

Warmest regards,

Paula

Learn more about the organic, product lines offered at Pure Headspa here.   <this will link to a series of blog posts that showcase the product lines offered for sale and used at the salon> 

*biodynamic is defined as a holistic, ethical, and ecological approach to formulating the purest, cleanest products free from synthetic preservatives and chemical ingredients. It’s a step above organic.

 

July 06, 2023 — Paula Elizardo