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Owner & Founder 

Paula Elizardo is the Owner and Founder of Pure | headspa |, a luxury wellness-forward salon devoted to clean beauty and holistic care. A Master Hair Artist and Holistic Scalp Expert, Paula brings over two decades of experience and refined artistry to every detail of the Pure | headspa | experience.

She has completed advanced training in Color Theory at the Redken Exchange in New York City and is both a Certified Organic Way Hair Colorist and O&M Colorist.

Pure | headspa | is proudly the only salon in New England operating exclusively with European Union (EU)–standard organic products, setting a new standard for ingredient integrity and conscious luxury.

Paula believes scalp health is the foundation of beautiful hair and overall well-being. Her vision blends artistry, intention, and wellness — creating restorative experiences that are as elevated as they are deeply personal.

Co-Founder | Pure | headspa |

Licensed Cosmetologist & Aesthetician

Amber Elizardo is a third-generation beauty professional with a deep-rooted passion for holistic, modern care.

Dually licensed as a Cosmetologist and Aesthetician, Amber brings a multifaceted skill set that includes advanced hair coloring, haircutting, waxing, scalp treatments, skincare, and special event, theatrical, and film makeup. Her professional experience spans movie sets and theater productions, where precision, creativity, and adaptability are essential.

Amber is known for her confident leadership, up-to-date styling, and commitment to continuous growth. She actively pursues education beyond standard training, developing extensive knowledge in hair and scalp conditions, clean product formulations, and holistic treatment methods. Always seeking what’s next, she is passionate about exploring the cutting edge of integrative hair, skin, and scalp care.

At the heart of Amber’s work is her love for people. She approaches every client with warmth, intention, and a belief that beauty should feel restorative, personal, and empowering. Together with Paula, she helps lead Pure | headspa | as a sanctuary where luxury meets integrity, and where conscious beauty continues to evolve.

Co-Stylist | Guest Experience

Jenn began her journey at Pure | headspa | as the welcoming voice and heart of the front desk, ensuring every guest felt cared for from the very first call. After five years immersed in the salon environment — learning guest care, services, and the rhythm of the industry — she felt called to take her passion further.

Now enrolled in cosmetology school and graduating in June 2026, Jenn has stepped confidently onto the salon floor as a Co-Stylist, already one step ahead through years of hands-on exposure and real-world experience. Her time at the front desk gave her a deep understanding of guest needs, communication, and service flow — a foundation that naturally supports her growth behind the chair.

Jenn is known for her warm presence, eagerness to learn, and dedication to delivering thoughtful, elevated experiences. She is growing quickly in the field and is passionate about continuing her education while refining her craft under the mentorship of the Pure | headspa | team.

Jenn’s journey reflects what Pure | headspa | stands for — growth, intention, and nurturing the next generation of conscious beauty professionals.